But on the race lane, Amazon Prime members are getting ahead with a nitro boost from Amazon, as the Prime Day showering them the exclusive deals and discounts with included Amazon Prime Video, Prime Music, Prime Reading and early access to many other deals. Amazon says new deals will be offered every five minutes. "More and more retailers are offering sales at the same time as Prime Day", she says.
Other price checks revealed Amazon compared its current price on items to their peak price past year. Users can also expect "thousands of Lightning Deals" apart from popular "Deals of the Day" in the Amazon Prime Day sale. What started as a mid-year shopping event on Amazon has quickly become a shopping holiday industry wide. Within 3-4 days (in time for Prime Day), you'll get an email confirming that your credit has been applied.
It gives you the historical price of the item on Amazon and from third party sellers and helps you work out if its a legit deal.
Shoppers will also be able to take advantage of unlimited one-day delivery. And what's more, options such as Amazon Family and Amazon Pantry mean that prime members can enjoy exclusive discounts across household essentials, allowing them to to stock-up on everything from nappies and maternity clothes to cupboard fillers and pet supplies at just a moment's notice. You can view the deals that you've set an alert for under the "Watchlist" tab, located beside the "Upcoming" tab.
While 2017 offers will largely involve discretionary items, including electronics and entertainment, Amazon will likely capitalize on shoppers' heightened interest in its fashion and grocery proposition as a result of the news about its latest moves in these two key categories.
Once Amazon has sold a pre-decided amount of products the deal on that item will end.
The Amazon Fire TV Stick will be available at Rs 2,999 after a discount of Rs 1,000. It grew from US$1.5 billion in 2015 to US$2.5 billion in 2016.
The sale will last longer than previous years.
But Prime Day 2016 was beleaguered by some technical difficulties when some customers found it hard to add certain deals to their shopping carts.
In addition to the US, shoppers in 12 other countries - including the U.K., Mexico and China - can participate this year.