Apple Macbook Wants Microsoft To Pay Attention

Posted May 21, 2017

The MacBook Pro 2017 will be powered by the latest Intel Kaby Lake processor.

The MacBook Air was upstaged and neglected by last fall's new touch-enabled MacBook Pro, but Apple might not be ready to kill it just yet. According to a new report from Bloomberg, the Cupertino giant is expected to launch iterations for its existing notebook lineups with better internals at its annual developer conference in June, WWDC. The reason its shocking news is because Apple itself once said that it will not update MacBook Air.

Microsoft introduced a new Surface Laptop earlier this month, primarily aimed at students that uses a cloud based version of their OS called Windows 10S. Apple has been phasing it out to give way to the MacBook and the MacBook Pro, but it remains popular among consumers due to being less expensive. Moreover, the razor-thin notebook's design hasn't seen much change in 7 years.

According to a Bloomberg report, Apple will be upgrading the MacBook Pro and 12-inch MacBook with newer and faster processors from Intel. You can expect some news around iOS 11, tvOS 11, watchOS 4 and macOS 10.12. In addition to the ongoing CPU war between AMD and Intel, and a GPU showdown between AMD and NVIDIA, we're going to witness a mobile computing scuffle between Apple and Microsoft.

A two-generation improvement in performance/efficiency should be quite a nice shot in the arm for the 13-inch MacBook Air.

The Agency adds that laptops account for only 11 percent of all Apple's sales, whereas the iPhone nearly two thirds. Some Apple fans think the company doesn't pay enough attention to its laptop lineup since it isn't a huge moneymaker.

That enduring popularity is definitely a good thing for customers hoping to see a modern take on the MacBook Air, which would not only benefit from an internal refresh but an external one as well. In fact, this new 12-inch Pro could be accompanied by a new MacBook Air too. In fact, a number of professional users who picked up the new MacBook Pro previous year was less than pleased with what they received.